The visual style of the beverage packaging is inspired by movement. The typography pulses with the increasing heartbeat, illustrates drive and energy. Additionally, there is an association with a photograph taken with a long exposure, which also captures movement.
Energy drink is a companion when you need cheerfulness for activity. Energy is most needed at night, when it is difficult not to fall asleep and inspiration comes. The concept of this packaging is the windows of the city. It seems obviously who is awake at a late night. The energy of creativity time shows through the lit windows.
Noise, steady movement upward, forward, activity - this is what follows with energy. The visual is based on the sensation of the energizer effect and adrenaline rush and is shows through the noise effect.
hse art and design school
curator: Anna Rufova
